Using Yay! as an expression of happiness, celebration, ecstasy and excitement, the Lovie Awards 2019 identity is a series of graphic and typographic expressions that set the background stage for moments of cheer and celebration. 

Client: The Lovie Awards
Creative Director: Jeff Zemetis
Motion Direction, Design & Music: Amigo Total
Photos: The Lovie Awards

Focusing on the physical manifestations of moments of yay! the background imagery for the graphic supports, from the big walls to the mupis in the British Film Institute, merge captions of specific moments of joy with their explosive typographic expressions triggered by super-charged mundane objects made into letters.

Fed by a twist on the 80's and 90's post-modern imagery, pushing the boundary between nostalgic dreamscapes and contemporaneity, to create an experience of child-like excitement with luxury and humour.

An award show that recognises the unique and resonant nature of the European Internet community, from Europe’s top web and creative networks and content publishers, to cultural and political organisations and individual creators.